What I Learned in Week 7

This week, I learned how to begin setting up my Google Ads campaign. I gave serious consideration to where I want to market my blog. My content focuses on the outdoors, and I believe there is a growing interest in outdoor activities and adventure across the United States, particularly in the western states. Therefore, I chose to run my campaign throughout the United States.

There are many components involved in an advertising campaign, and as a novice, I find the process somewhat confusing. I am learning which areas I should focus on and which details I can set aside for now. I realized that I should trust Google and allow it to manage some of the automated features of my campaign.

Another important aspect of my campaign is choosing specific keywords for my website. I have thought of several relevant and specific keywords that will help people find the information they are looking for on my blog.

While reading the keyword basics discussion, I read a post from another student that I believe will help me achieve my goals. The idea is to create keywords for each specific blog post and gear review. As I create and publish new material, I can add more keywords as needed.